Astuti, Niken Puji and -, Ihwan Susila, S.E., M.Si., Ph.D. (2022) Analysis Influence Of Customer Ratings Reviews Online, Free Shipping Promotion And Discount Promos On Purchasing Decisions In E-Commerce. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine the effect of review rating, free shipping promotion, and discount promotion. This research is a quantitative research. The population in this study are e-commerce users. The number of samples in this study was 169 respondents, the data collection method used non-probability sampling with purposive sampling type where the researcher determined the sampling with special criteria. Methods of data collection using a questionnaire. This study's data analysis techniques are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, coefficient of determination test R Square, analyze fit model (F test), regression coefficient test, and partial hypothesis test (t-test). The results of this study indicate that rating reviews, free shipping promotions and promo discounts have a partial effect on purchasing decisions in e-commerce as well as review ratings, free shipping, and discount promotions have a simultaneous or joint effect on purchasing decisions in e�commerce.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | rating review, free shipping promotion, discount promotion, purchase decision |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | NIKEN PUJI ASTUTI |
| Date Deposited: | 24 Feb 2022 03:05 |
| Last Modified: | 24 Feb 2022 03:05 |
| URI: | http://eprints.ums.ac.id/id/eprint/98614 |
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