Analisis Pengaruh E-Wom Dan Kepercayaan Terhadap Perilaku Adopsi E-Wallet

Maritha, Rilo Fajar and , Dr. Rini Kuswati, S.E., M.Si (2022) Analisis Pengaruh E-Wom Dan Kepercayaan Terhadap Perilaku Adopsi E-Wallet. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

E-wallet is a fintech innovation that emerged due to technological innovation and the development of the internet that is useful for making it easier for humans to transact and use information technology-based financial services. E-wallet users continue to increase from year to year along with the development of technology and the internet. People are starting to use e-wallet technology as a daily habit in meeting transaction needs, technology acceptance or technology adoption does not just happen, but some factors cause the spread of digital payments with e-wallets so that people adopt e-wallets. This study is to analyze the effect of E-WOM on the behavior of e-wallet adoption which is mediated by trust. The population of this study was e-wallet users in Central Java with a sample of 173 respondents who met the research criteria. The sample selection was based on the purposive sampling method, which was judgment sampling. The data analysis technique used is SEM-PLS using Smart PLS 3.0 software. The results of the analysis of this study show that E-WOM has a positive and significant effect on integrity. E-WOM has a positive and significant effect on benevolence. E-WOM has a positive and significant effect on competence. E-WOM has a positive and significant effect on e-wallet adoption behavior. Integrity variable has no significant effect on e-wallet adoption behavior. The benevolence variable has no significant effect on e-wallet adoption behavior. The competence variable has a positive and significant effect on e-wallet adoption behavior. The results of the analysis of the indirect relationship of E-WOM on e-wallet adoption behavior mediated by the competence variable have a positive and significant effect. The limitation of this study is that the sample taken is small due to the Covid-19 pandemic. Future research is expected to be able to increase the number of samples and tests in different areas for the research population.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Electronic Word of Mouth, Trust, Adoption E-Wallet, TAM, UTAUT
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RILO FAJAR MARITHA
Date Deposited:	22 Feb 2022 02:03
Last Modified:	22 Feb 2022 02:03
URI:	http://eprints.ums.ac.id/id/eprint/98275

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