Pengaruh Promosi Dan Kualitas Pelayanan Grabfood Terhadap Kepuasan Pelanggan Di Masapandemi Covid 19 Di Kota Klaten

Hassan, Evan Fadhil and , Drs. Wiyadi, M.M., Ph.D (2022) Pengaruh Promosi Dan Kualitas Pelayanan Grabfood Terhadap Kepuasan Pelanggan Di Masapandemi Covid 19 Di Kota Klaten. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (613kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (737kB)
	PDF (Bab I) BAB I.pdf Download (130kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (121kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (184kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (247kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (11kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (142kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (202kB) | Request a copy

Abstract

This study aims to analyze the effect of promotion and service quality with tangible, reliability, responsiveness, assurance, empathy dimensions on customer satisfaction. Quantitative research design with causality design. The population of this study is the number of GrabFood customers in Klaten Regency whose number is unknown. The research sample size is 100 respondents using the Leedy formula. Sampling using purposive sampling. Data collection through the distribution of a list of questions or questionnaires to GrabFood customers in Klaten Regency. This research was conducted to test the instrument, namely validity and reliability and the classical assumption test, namely normality, multicollinearity and heteroscedasticity tests. Data analysis used descriptive statistical test and multiple linear regression test with a significance of 5%. The results of the study showed that promotion had a positive and significant effect on customer satisfaction, tangible and assurance had no positive and significant effect on customer satisfaction, while reliability, responsiveness and empathy had a positive and significant effect on customer satisfaction.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	customer satisfaction, promotions, service quality, grabfood
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	EVAN FADHIL HASSAN
Date Deposited:	10 Feb 2022 03:05
Last Modified:	10 Feb 2022 03:05
URI:	http://eprints.ums.ac.id/id/eprint/97323

Actions (login required)

View Item