Pengaruh Harga, E-Wom, dan Sistem Pembayaran Cash on Delivery Terhadap Keputusan Pembelian di Shopee (Studi Kasus pada Mahasiswa Solo Raya)

U'un Setiawan, Amaroh and , Prof. Dr. H.M. Wahyuddin, M.Si (2021) Pengaruh Harga, E-Wom, dan Sistem Pembayaran Cash on Delivery Terhadap Keputusan Pembelian di Shopee (Studi Kasus pada Mahasiswa Solo Raya). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to analyze the effect of price on purchasing decisions at Shopee. Analyzing the effect of e-WOM on purchasing decisions at Shopee. Analyzing the effect of the cash on delivery payment system on purchasing decisions at Shopee. In this study the purchase decision as the dependent variable. Price variable, e-WOM, and cash on delivery payment system as independent variables. The population is Solo Raya students, Shopee users who have made product purchases at Shopee using the cash on delivery payment system, while the sample is 150 respondents. The sample selection method used convenience sampling and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple linear regression analysis. Results Based on the research, it is known that the price has a positive and significant effect on purchasing decisions. e-WOM has a positive and significant effect on purchasing decisions. The cash on delivery payment system has a positive and significant effect on purchasing decisions. Simultaneously the three independent variables affect the dependent variable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, e-wom, cash on delivery payment system and purchase decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AMAROH U'UN SETIAWAN
Date Deposited:	22 Nov 2021 01:46
Last Modified:	22 Nov 2021 01:47
URI:	http://eprints.ums.ac.id/id/eprint/95966

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