Jayanti, Rosiana Tri and , Dr. Djalal Fuadi, M.M. (2021) Pemasaran Payung Lukis Ngudi Rahayu Di Desa Tanjung Kecamatan Juwiringpemasaran Payung Lukis Ngudi Rahayu Di Desa Tanjung Kecamatan Juwiring. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to describe the marketing strategy applied by the craftsmen of Payung Lukis Ngudi Rahayu in Tanjung Village, Juwiring District, the obstacles faced by the craftsmen and the efforts to overcome them. This study used a qualitative approach with a qualitative descriptive research design. The data collection techniques used interview techniques, observation and documentation. The source persons in this study consisted of 3 persons, they are the owner and 2 workers of the craft business. The validity of the data used was source triangulation and method triangulation. Whereas the data analysis technique used reduction, data presentation and conclusion drawing. The results showed that the craftsmen of painting umbrella Ngudi Rahayu in Tanjung Village, Juwiring District had implemented a marketing strategy with a 7P marketing mix. Marketing constraints faced by craftsmen are the difficulty of finding raw materials, limited human resources, erratic weather constraints and difficulties in assembling supports and marketing. Efforts to overcome are making efficiency in raw materials, looking for workers, waiting for the right weather to dry and measure bamboo before cutting and learning to use technology. For further researchers, this research is expected to examine more deeply about the marketing mix strategy in terms of raw materials and productivity of the handicraft business.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | bauran pemasaran 7P, kendala, kerajinan payung lukis, usaha |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi |
| Depositing User: | ROSIANA TRI JAYANTI |
| Date Deposited: | 17 Nov 2021 01:46 |
| Last Modified: | 17 Nov 2021 01:47 |
| URI: | http://eprints.ums.ac.id/id/eprint/95810 |
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