Fauzan Adhima, Aldi and , Basworo Dibyo, S.E, M.Si (2021) Pengaruh Food Blogger, Sosial Media Instagram, Dan Inovasi Makanan, Terhadap Minat Beli Followers Account Instagram Jakulcepu Kabupaten Blora. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the effect of food blogger, Instagram social media and contemporary culinary on buying interest in Jakulcepu Instagram account follow- ers. The research method used is a method with a quantitative approach used to examine certain populations or samples, namely followers of the Jakulcepu Insta- gram account aged 17 years and over who are in Bolra Regency. Sampling was done by non-probability sampling method with the number of respondents as many as 120 respondents and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple regression analysis. The results of this study indicate that (1) food blogger has no significant effect on buy- ing interest in Jakulcepu Instagram account followers. (2) Instagram social media has a positive and significant effect on buying interest in Jakulcepu Instagram ac- count followers. (3) contemporary culinary has a positive and significant effect on buying interest in followers of the Jakulcepu Instagram account.
Item Type: | Karya ilmiah (Skripsi) |
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Uncontrolled Keywords: | food blogger, social media instagram, food innovation, buying interest. |
Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | ALDI FAUZAN ADHIMA |
Date Deposited: | 16 Nov 2021 06:11 |
Last Modified: | 16 Nov 2021 06:11 |
URI: | http://eprints.ums.ac.id/id/eprint/95782 |
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