Pengaruh Food Blogger, Sosial Media Instagram, Dan Inovasi Makanan, Terhadap Minat Beli Followers Account Instagram Jakulcepu Kabupaten Blora

Fauzan Adhima, Aldi and , Basworo Dibyo, S.E, M.Si (2021) Pengaruh Food Blogger, Sosial Media Instagram, Dan Inovasi Makanan, Terhadap Minat Beli Followers Account Instagram Jakulcepu Kabupaten Blora. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of food blogger, Instagram social media and contemporary culinary on buying interest in Jakulcepu Instagram account follow- ers. The research method used is a method with a quantitative approach used to examine certain populations or samples, namely followers of the Jakulcepu Insta- gram account aged 17 years and over who are in Bolra Regency. Sampling was done by non-probability sampling method with the number of respondents as many as 120 respondents and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple regression analysis. The results of this study indicate that (1) food blogger has no significant effect on buy- ing interest in Jakulcepu Instagram account followers. (2) Instagram social media has a positive and significant effect on buying interest in Jakulcepu Instagram ac- count followers. (3) contemporary culinary has a positive and significant effect on buying interest in followers of the Jakulcepu Instagram account.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	food blogger, social media instagram, food innovation, buying interest.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALDI FAUZAN ADHIMA
Date Deposited:	16 Nov 2021 06:11
Last Modified:	16 Nov 2021 06:11
URI:	http://eprints.ums.ac.id/id/eprint/95782

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