Syahira, Fira Aulia and , Yayuli, S.Ag., M.PI (2021) Faktor-Faktor Yang Mempengaruhi Kurangnya Minat Mahasiswa Fakultas Agama Islam Prodi Hukum Ekonomi Syariah Universitas Muhammadiyah Surakarta Dalam Menabung Di Bank Syariah Indonesia Dan Upaya Bank Syariah Indonesia Dalam Meningkatkan Minat Mahasiswa Menabung Di Bank Syariah Indonesia. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
naspub fira yo.pdf Download (339kB) |
|
PDF (Surat Pernyataan Publikasi)
PERNYATAAN PUBLIKASI ILMIAH.pdf Restricted to Repository staff only Download (73kB) | Request a copy |
Abstract
This thesis is entitled Factors Affecting the Lack of Interest of Students of the Faculty of Islamic Religion in Islamic Economics Law Study Program in Saving at Islamic Banks. The purpose of this study was to determine what factors influence the lack of student interest in saving at Islamic banks. In this study, the sample used came from the student population of the Faculty of Islamic Religion Study Program of Islamic Economics Law. The data was obtained by interviewing the students of Islamic Economic Law. This thesis uses a descriptive method with qualitative data and obtains the results of research that students' lack of interest in saving in Islamic banks occurs due to several factors such as following the wishes of parents, less interest in using Islamic banks, and the location of residence that is far from Islamic banks which makes students less interest in using Islamic banks. And promotions carried out by Islamic banks to students are less convincing and less attractive to students because of poor marketing strategies that make students not too interested in the products offered by Islamic banks.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | minat rendah, religiusitas, produk, promo, perspeksi |
| Subjects: | B Philosophy (General) > BA Islam > BA12 Hukum Ekonomi Islam H Social Sciences > HJ Public Finance |
| Divisions: | Fakultas Agama Islam > Hukum Ekonomi Syariah (HES) |
| Depositing User: | FIRA AULIA SYAHIRA |
| Date Deposited: | 12 Nov 2021 01:23 |
| Last Modified: | 27 Sep 2022 06:35 |
| URI: | http://eprints.ums.ac.id/id/eprint/95509 |
Actions (login required)
 |
View Item |
