Safitri, Sindi and , Dr. Edy Purwo Saputro, S.E,. M.Si (2021) Kesenjangan Kepuasan Audiens Terhadap Media Online (Studi Deskriptif Kuantitatif Kesenjangan Kepuasan Mahasiswa FKI UMS Terhadap Akses Berita Website Cnnindonesia.com). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The online news portal is a website that provides digital news to people in the world. cnnindonesia.com is an online news portal that can be used as a provider of any information needed by the people in Indonesia. Even though its presence in Indonesia is still relatively new, it can compete with competitors who have existed for a long time. CNN Indonesia always tries to provide updated information and access to news that makes it easy for the public to be able to satisfy people's needs in the information or other aspects. The purpose of this study was to determine the satisfaction and level of satisfaction gaps felt by communication and information faculty students after consuming the cnnindonesia.com website. This research is a quantitative descriptive study using a survey method. The theory which is used in this research is the uses and gratification theory. The data collection methods used a questionnaire that has been distributed to the respondents as many as 96 respondents. The sampling method was purposive random sampling. To measure the level of the gap in espondent satisfaction, namely through the expected satisfaction (gratification sought) and the satisfaction obtained (gratification obtained) using the discrepancy formula between gratification sought and gratification obtained using the Palmgreen formula. The result of this research is that the CNN Indonesia website can provide satisfaction to the respondents. The motive of the respondents to access CNN Indonesia is seen from the information aspect and the entertainment aspect. However, respondents are more inclined to the entertainment aspect.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | uses and gratification, discrepancy, online news portal |
| Subjects: | A General Works > AC Collections. Series. Collected works |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | SINDI SAFITRI |
| Date Deposited: | 30 Sep 2021 03:36 |
| Last Modified: | 30 Sep 2021 03:36 |
| URI: | http://eprints.ums.ac.id/id/eprint/94587 |
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