Indonesian Student’s Purchase Intention Towards Halal Hanwoo Beef In South Korea Using Theory Of Planned Behavior: A Qualitative Study

ZUKHRUFILLAH, DINDA and , Soepatini, M.Si. Ph.D (2021) Indonesian Student’s Purchase Intention Towards Halal Hanwoo Beef In South Korea Using Theory Of Planned Behavior: A Qualitative Study. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study is applying the Theory of Planned Behavior to find the student’s purchasing intention towards Halal Hanwoo beef for the development of the Halal industry in South Korea. In this study, TPB was used with the qualitative interpretive approach and semi-structured interview type is used for the data collection method. The sample size of this research is eight participants which they were Indonesian students studying abroad in South Korea. The result indicates that the student’s perception towards their intentions of buying Halal Hanwoo beef in the future is high. Wherein the other components from TPB have been found which were in the attitude component, their attitude is positive. In the subjective norms, they felt that external obstacles are nothing to be worried about as long as that is not related to their beliefs. Then in the perceived behavioral control, they have confidence in their capability to buy Halal Hanwoo beef.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Theory of Planned Behavior, TPB, metode qualitative, Daging Sapi Halal Hanwoo, niat membeli
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: DINDA ZUKHRUFILLAH
Date Deposited: 18 Aug 2021 06:55
Last Modified: 18 Aug 2021 06:55
URI: http://eprints.ums.ac.id/id/eprint/93692

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