Pemasaran Bisnis Baju Tie Dye Secara Online Di Kota Solo

Cantika, Ellysa Putri and , Rochman Hadi Mustofa, S.Pd., M.Pd (2021) Pemasaran Bisnis Baju Tie Dye Secara Online Di Kota Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to provide an overview of the online marketing strategy carried out by sellers of tie-dye clothes at Beteng Trade Center (BTC) Surakarta. The method in this research is a qualitative type with a case study type. The data collection technique used is the interview. Informants in this study were selected based on categories that sell online and offline such as Instagram and WhatsApp. The results of this study found that the marketing strategy carried out by the seller was analyzed using the marketing mix method with 7P which includes product, price, promotion, place, people, process and physical evidence. From the results of this analysis, it is known that the promotion aspect that is carried out using social media and Whatsapp is the most effective way.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Tie-dye, Marketing Mix, Pemasaran, Fashion
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	ELLYSA PUTRI CANTIKA
Date Deposited:	14 Aug 2021 21:03
Last Modified:	23 Sep 2022 03:31
URI:	http://eprints.ums.ac.id/id/eprint/93336

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