Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Minat Beli Produk Kosmetik Oriflame

Setiyana, Cici Amelia and , Basworo Dibyo, SE, M.Si. (2021) Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Minat Beli Produk Kosmetik Oriflame. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI ILMIAH_CICI AMELIA SETIYANA_B100170097 (1).pdf Download (530kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (670kB)
	PDF (Bab I) BAB I.pdf Download (69kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (47kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (191kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (317kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (76kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (80kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (736kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (196kB) | Request a copy

Abstract

This study aims to analyze the effect of brand image, product quality, and price on buying interest in Oriflame cosmetic products. This research is a quantitative research. The population in this study were students of the Faculty of Economics and Business Management, University of Muhammadiyah Surakarta. The number of samples in this study were 100 respondents, the data collection method used non-probability sampling with purposive sampling type where the researcher determined the sampling by providing specific criteria. The data collection method used a questionnaire. The data analysis techniques in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression coefficient test, determination coefficient test (R2), simultaneous significance test (F test), and partial hypothesis test (t test. ). The results of this study indicate that brand image, product quality, and price partially influence buying interest in Oriflame cosmetic products. As well as brand image, product quality, and price simultaneously or collectively on buying interest in Oriflame cosmetic products.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	brand image, product quality, price, buying interest
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	CICI AMELIA SETIYANA
Date Deposited:	13 Aug 2021 07:26
Last Modified:	13 Aug 2021 07:26
URI:	http://eprints.ums.ac.id/id/eprint/93129

Actions (login required)

View Item