Pengaruh Brand Image dan Brand Trust Terhadap Brand Attitude pada Merek Produk Make Over di Surakarta

Ndari, Rosita Wulan and -, Prof. Dr. Anton Agus Setyawan, S.E., M.Si. (2021) Pengaruh Brand Image dan Brand Trust Terhadap Brand Attitude pada Merek Produk Make Over di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of brand image and brand trust on brand attitude on MakeOver product brands in Surakarta. The population and sample of this research are the people of Surakarta who use MakeOver products. The type of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis used multiple linear regression. The results of the analysis in this study indicate that brand image has a positive effect on brand attitude and brand trust has a positive effect on brand attitude.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	brand image, brand trust, brand attitude
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ROSITA WULAN NDARI
Date Deposited:	12 Aug 2021 06:51
Last Modified:	12 Aug 2021 06:51
URI:	http://eprints.ums.ac.id/id/eprint/93013

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