Pengaruh Modal Awal, Bahan Baku, Tenaga Kerja, Lama Usaha, Strategi Pemasaran Dan Fasilitas Kredit Terhadap Nilai Produksi Wayang Kulit Di Desa Kepuhsari

Hapsari, Herlinda Tri and , Siti Fatimah Nurhayati, S.E, M.Si (2021) Pengaruh Modal Awal, Bahan Baku, Tenaga Kerja, Lama Usaha, Strategi Pemasaran Dan Fasilitas Kredit Terhadap Nilai Produksi Wayang Kulit Di Desa Kepuhsari. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This Study aims to analyze the influence of initial capital, raw materials, labor, length of business, marketing strategy and credit facilities to the value of wayang kulit production in Kepuhsari Village, Manyaran Sub-district. The data used is primary data obtained through observation,domentation, interviews and questionnaires that are distributed directly to respondents. Analysis model used is multiple linear regression with ordinary least square method. Based on the results of the normality test it is known that the distributed data is normal. Linierity test results are known that regression is linier. Assumption test results classic include multicolinierity tests, heteroskedastisity test and autokorelation tests it is known that there are no problem in the model used. Analysis result t-test shows that the variables of initial capital, raw material, and labor have positive and significant impact on the value of wayang kulit production in Kepuhsari village. While the old variables of business, marketing strategy and credit facilities don’t have significant effect on the value of wayang kulit production in Kepuhsari Village. F-test results indicates an estimated model exists. Coeffient of determination (R2) of 83,76% means that the variable value of wayang kulit production in Kepuhsari Village can be explainedby the initial capital, raw material, labor, length of business, marketing strategy and credit facilities. While the remaining 16,24% is explained by free variables not described in the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	production value, labor, ordinary least square
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi dan Studi Pembangunan
Depositing User:	HERLINDA TRI HAPSARI
Date Deposited:	09 Aug 2021 01:40
Last Modified:	09 Aug 2021 05:50
URI:	http://eprints.ums.ac.id/id/eprint/92753

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