Strategi Pemasaran Jamu Tradisional “Mas Kembar” Di Pasar Gede Kota Surakarta

Monasanti, Chris and -, Dr. Sabar Narimo, M.M, M.Pd (2021) Strategi Pemasaran Jamu Tradisional “Mas Kembar” Di Pasar Gede Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASPUB STRATEGI PEMASARAN JAMU TRADISIONAL MAS KEMBAR.pdf Download (724kB)
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Abstract

This research aims to know the marketing strategy, internal and external environmental factors, obstacles and right solution by Traditional Herbs of MAS KEMBAR in Pasar Gede Surakarta. Data collection technique used is interview, observation and documentation. The results shows that the marketing strategy used by Traditional Herbs of MAS KEMBAR in Pasar Gede Surakarta implement the concept of marketing mix and promotes the products by direct selling (personal selling) and uses whatsapp. Although these two strategies are considered simple, they are believed to have a high attractiveness value so that the strategy was chosen as a priority strategy applied to marketing Traditional Herbs of MAS KEMBAR in Pasar Gede Surakarta. To deal with various threats such as the large number of herbal products sold through the marketplace, imperfect competition by local merchants requires MAS KEMBAR to use social media marketplace or other websites to widen and increase sales figures. To maintain the products MAS KEMBAR must give priority to the superior products quality to be able to face the competition. So that it is expected to contribute to increasing marketing of Traditional Herbs of MAS KEMBAR in Pasar Gede Surakarta.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Marketing Strategy, Personal Selling, Traditional Herbs
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	CHRIS MONASANTI
Date Deposited:	08 Aug 2021 12:21
Last Modified:	08 Aug 2021 12:22
URI:	http://eprints.ums.ac.id/id/eprint/92747

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