IMPLEMENTASI STRATEGI DIFERENSIASI PADA PRODUK DIMSUM MULYADI DI BRINGIN SEMARANG

PRATIWI, PUTRI INDAH and -, Dr. Sabar Narimo, M.M, M.Pd (2021) IMPLEMENTASI STRATEGI DIFERENSIASI PADA PRODUK DIMSUM MULYADI DI BRINGIN SEMARANG. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aimed of this research is to: 1) describe the implementation of the strategy business using a syndicated dimension in mulyadi's district in bringin semarang, 2) describes a swot analysis of a mulyadi's product in Bringin Semarang. This method of research is a qualitative study with a string of phenomena 'designs. The company's business owner and the two employees and the supporting source are five customers. Data collection techniques are acquired through interviews, observation, and documentation. Data analysis techniques used interactive analysis and for data validity used source triulation, data collection techniques, and source tripling. Research on business of dimsuma mulyadi in bringin semarang showed that there are five dimensions used as his business strategy to improve the sale of products, differentiation of personnel, differentiation of image, differentiation of services, and differentiation of channels in addition the result of swot analysis shows that the strength (s) of unique taste in dimsum tofu, weakness (w) variant sauce, Opportunities (o) social media opens new market targets especially young people, threats (t) new competitors with similar products. The conclusion of this study is that bismis dimsum mulyadi uses business strategy to increase its sales and from swot analysis to identify the strengths, weaknesses, opportunities, and threats that can be used as a future business recommendation. For further research, you can carry out business strategies by utilizing technology in the era of the Covid pandemic.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	strategi bisnis, diferensiasi, analisis SWOT
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	PUTRI INDAH PRATIWI
Date Deposited:	08 Aug 2021 05:06
Last Modified:	08 Aug 2021 05:06
URI:	http://eprints.ums.ac.id/id/eprint/92739

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