Sukses Faktor Aplikasi Grabfood

Setyaningsih, Eni and -, Dr. Edy Purwo Saputro, S.E,. M.Si (2021) Sukses Faktor Aplikasi Grabfood. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of price and sales promotion on purchasing decisions on the GrabFood application at the Muhammadiyah University of Surakarta. The population and sample in this study were students who had made purchases through the GrabFood application and the number of respondents as the sample in this study were 116 respondents. The data source used in this study is primary data. The method of collecting data using a questionnaire. Data analysis using the SPSS 25 program. The results of the analysis in this study indicate that price has a positive and significant effect on purchasing decisions, and sales promotions have a positive and significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Sales Promotion, Purchase Decision.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ENI SETYANINGSIH
Date Deposited:	10 Jul 2021 06:07
Last Modified:	10 Jul 2021 06:07
URI:	http://eprints.ums.ac.id/id/eprint/92252

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