HUBUNGAN ANTARA INTENSITAS MENGGUNAKAN MEDIA SOSIAL INSTAGRAM DENGAN PERILAKU KONSUMTIF PADA REMAJA

Fena Elita, Titis and -, Achmad Dwityanto, S.Psi, M.Si, (2021) HUBUNGAN ANTARA INTENSITAS MENGGUNAKAN MEDIA SOSIAL INSTAGRAM DENGAN PERILAKU KONSUMTIF PADA REMAJA. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the relationship between the intensity of using Instagram social media and consumptive behavior in adolescents. In this study using quantitative methods. The population in this study used the 2017 class of psychology students, amounting to ± 200, while the sample in this study was 124 students who were taken using the purposive sampling technique. The data collection method uses an intensity scale using social media Instagram and consumptive behavior. The data analysis technique in this study used the product moment. Based on the results of the analysis, it is known that there is a relationship between the intensity of using Instagram social media with consumptive behavior of 0.532 with p = 0.000 where p <0.01, this proves that there is a very significant positive relationship between the intensity of using Instagram social media and consumptive behavior. The empirical mean on the intensity variable using Instagram social media is greater than the hypothetical average, which means that the 2017 UMS psychology teenager has a high intensity of using Instagram social media. Furthermore, the empirical mean of the consumptive behavior variable is greater than the hypothetical average, which means that the UMS psychology adolescent class 2017 has high consumptive behavior. The effective contribution to the intensity of using Instagram social media with consumptive behavior is 28.3%, which means there are still 71.7% other factors. Keywords: Intensity using Instagram social media, Consumptive behavior, Adolescents.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: Intensity using Instagram social media, Consumptive behavior, Adolescents.
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	TITIS FENA ELITA
Date Deposited:	29 Jun 2021 06:20
Last Modified:	29 Jun 2021 06:20
URI:	http://eprints.ums.ac.id/id/eprint/92155

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