Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online Pada Situs Jual Beli Shopee

Wardani, Silviana Fitri Ayu and , Basworo Dibyo, S.E, M.Si (2021) Pengaruh Kepercayaan, Kemudahan Dan Kualitas Informasi Terhadap Keputusan Pembelian Secara Online Pada Situs Jual Beli Shopee. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of trust, ease and information quality on online purchase decision. This research is quantitative research. The population in this study were Muhammadiyah Universty students of surakarta. The number of samples in this study is 115 respondents, the method of data collection uses non probability sampling with a type of purposive sampling where researchers determine sampling by providing specific criteria. Methods of collecting data using a questionnaire. Data analysis techniques in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, regression coefficient test, determination test (R2), model accuracy test (F test) and hypothesis test (t test). The results of the study show that the trust, ease and information quality partially influence the online purchase decision Shopee site. And the trust, ease, and information quality simultaneously influence the online purchase decision Shopee site.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Situs Jual Beli Shopee, Kepercayaan, Kemudahan, Kualitas Informasi, Keputusan Pembelian Secara Online
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	SILVIANA FITRI AYU WARDANI
Date Deposited:	25 Jun 2021 13:42
Last Modified:	25 Jun 2021 13:42
URI:	http://eprints.ums.ac.id/id/eprint/92145

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