Analisis Dampak Ekonomi dan Strategi Bertahan Pedagang Kaki Lima Akibat Pandemi Covid-19 di Kawasan Universitas Muhammadiyah Surakarta Tahun 2020

Meilia, Dewinta and , Dra. Umrotun, M.Si (2021) Analisis Dampak Ekonomi dan Strategi Bertahan Pedagang Kaki Lima Akibat Pandemi Covid-19 di Kawasan Universitas Muhammadiyah Surakarta Tahun 2020. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the characteristics of street vendors, to analyze the economic impact and survival strategies of street vendors during the Covid-19 pandemic in Pabelan Village and Gonilan Village in 2020. The method used in this research is the method of quota sampling (Stratified Quota Sampling). done by giving a sample quota at each stratum of the street vendors. The level of street vendors in Pabelan and Gonilan Villages is based on the type of trade such as food, drinks, accessories, and services. Based on the research method, a sample quota was given at each stratum of street vendors in both villages, namely food traders with 50 samples, 50 drinks samples, 5 accessories samples and 12 services samples. 1) The results of the study indicate that the characteristics of the street vendors in the two villages are dominated by men with an average age of 20 to 30 years who are still of the productive age. The average street vendor has been trading for more than 5 years, while the last education taken is high school graduates. 2) The economic impact felt by street vendors due to the Covid-19 pandemic is a decrease in income. The decrease in income is due to the decrease in the number of buyers. In addition, several policies implemented by the government have also further hit the sales of street vendors. However, there are some street vendors who take advantage of the current situation to make a profit, namely traders of accessories such as masks. 3) The survival strategy of street vendors includes a production strategy by reducing the amount of merchandise. The marketing strategy is to use the mass media, and the price strategy is to increase the price of merchandise.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	street vendors, characteristics, economic impact, survival strategy.
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Divisions:	Fakultas Geografi > Geografi Fakultas Geografi > Geografi Fakultas Geografi > Geografi
Depositing User:	DEWINTA MEILIA
Date Deposited:	04 Jun 2021 03:05
Last Modified:	04 Jun 2021 03:05
URI:	http://eprints.ums.ac.id/id/eprint/91394

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