PEST ANALYSIS OF HALAL HANWOO BEEF BUSINESS IN SOUTH KOREA

Rahardyana, Rihan and , Soepatini, S.E., M.Si., Ph.D (2021) PEST ANALYSIS OF HALAL HANWOO BEEF BUSINESS IN SOUTH KOREA. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study contains PEST analysis which is an opportunity and threat, where this study aims to identify opportunities and threats that occur in the Hanwoo Halal beef industry in South Korea using PEST analysis. The data analysis method uses the qualitative descriptive analysis part of PEST. Qualitative descriptive analysis is data analysis that is not in the form of numbers but in the form of a series of information extracted from the research results. The data obtained from the results of data collection are then analyzed using PEST analysis, namely Politics, Economy, Social and Technology to find out what are the opportunities and threats from the marketing strategies carried out by the company. Based on the conclusions, the authors suggest several things such as being able to identify opportunities and threat strategies, knowing the PEST process, and improving the quality of halal Hanwoo beef in South Korea. Keywords: External factors, PEST analysis, halal product, hanwoo beef in South Korea.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	external factors, PEST analysis, halal product, hanwoo beef in South Korea
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIHAN RAHARDYANA ARFI RIHAN
Date Deposited:	21 May 2021 06:34
Last Modified:	21 May 2021 06:36
URI:	http://eprints.ums.ac.id/id/eprint/90419

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