Pengaruh Harga, Kualitas Pelayanan Dan Lingkungan Fisik Terhadap Kepuasan Pelanggan Pada Rumah Makan Ayam Goreng Mbak Mul Di Kecamatan Tawangsari Kabupaten Sukoharjo

Handayani, Mira and , Zulfa Irawati, S.E., M.Si. (2021) Pengaruh Harga, Kualitas Pelayanan Dan Lingkungan Fisik Terhadap Kepuasan Pelanggan Pada Rumah Makan Ayam Goreng Mbak Mul Di Kecamatan Tawangsari Kabupaten Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyse the influence of price, service quality, and physical environment on customer satisfaction at Mbak Mul’s fried chicken restaurant in Tawangsari Sukoharjo. The sampling technique used in this study was a purposive sampling technique with the criteria of customer at the fried chicken restaurant Mbak Mul, a customer has been to the fried chicken restaurant Mbak Mul, and the customer has made a minimum of two purchases. The method of data analysis in this study with multiple linier regression analysis previously tested the classical assumption. Hypothesis testing uses t statistical test, F statistic test and coefficient of determination. The research results show that the price variable, service quality, and physical environment significant positive effect on customer satisfaction

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Service Quality, Physical Environment to Customer Satisfaction.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MIRA HANDAYANI
Date Deposited:	19 Feb 2021 06:59
Last Modified:	19 Feb 2021 06:59
URI:	http://eprints.ums.ac.id/id/eprint/89665

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