Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening di Era New Normal

Safira, Resa Agie and , Kussudyarsana, S.E, M.Si, Ph.D (2021) Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening di Era New Normal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of store atmosphere on purchasing decisions through purchase intention as an intervening variable (Study on customers Matahari Departemnt Store Solo Square). The population and sample of this study were customers of Matahari Departemnt Store Solo Square who visit during new normal period and the number of respondents as samples in this study were 120 respondents. The type of data used in this study is primary data. Data collected using a questionnaire and processed using analysis tool Partial Least Square (PLS) with software SmartPLS 3.0. The results of the analysis in this study indicate that outstore atmosphere, instore atmosphere and purchase intentions have a positive and significant effect on purchase decision, outstore atmosphere have a positive but not significant effect on purchase intention, instore atmosphere have a positive and significant effect on purchase intention, outstore atmosphere have positive but not significant effect on purchase decisions mediated by purchase intention, and instore atmosphere has a positive and significant effect on purchase decisions mediated by purchase intention.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Store Atmosphere, Keputusan Pembelian, Minat Beli
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RESA AGIE SAFIRA
Date Deposited:	19 Feb 2021 04:10
Last Modified:	19 Feb 2021 04:10
URI:	http://eprints.ums.ac.id/id/eprint/89439

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