Pengaruh layanan, harga, dan promosi terhadap loyalitas pelanggan pada Aplikasi gojek platform go-food (Studi pada mahasiswa Universitas Muhammadiyah Surakarta)

Febrianto, Luky Achmal and , Ir. Irmawati, S.E., M.Si. (2021) Pengaruh layanan, harga, dan promosi terhadap loyalitas pelanggan pada Aplikasi gojek platform go-food (Studi pada mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of service, price and promotion on customer loyalty. The research method used is quantitative research methods used to examine a specific population or sample of students at the University of Muhammadiyah Surakarta, namely aged 17 years and over. Sampling was carried out by non-probability sampling method with a total of 100 respondents and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple regression analysis. The results of this study indicate that (1) has a positive and significant effect on customer loyalty. (2) price has a positive and significant effect on customer loyalty. (3) promotion has a positive and significant effect on customer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service, Price, Promotion, Customer Loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LUKY ACHMAL FEBRIANTO
Date Deposited:	19 Feb 2021 02:41
Last Modified:	19 Feb 2021 02:41
URI:	http://eprints.ums.ac.id/id/eprint/89250

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