Analisis Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Konsumen Alfamidi (Studi Kasus di Universitas Muhammadiyah Surakarta)

Hadiana, Rokmawan and , Sri Murwanti, S.E,. M.M. (2021) Analisis Pengaruh Kualitas Pelayanan, Harga dan Lokasi terhadap Kepuasan Konsumen Alfamidi (Studi Kasus di Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to examine the effect of service quality, price and location on consumer satisfaction in Alfamidi. This research method uses a quantitative approach that uses numerical data. The population in this study are consumers in Alfamidi. Total population is not known with certainty and a sample of 100 respondents. The sampling technique uses purposive sampling. Data analysis techniques using are (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis Test (multiple linear regression analysis, t test, F test and R2). The results showed that the t test showed that (1) Service Quality had a significant effect on customer satisfaction in Alfamidi. (2) the price has a significant effect on customer satisfaction at Alfamidi. (3) Location has a significant effect on customer satisfaction in Alfamidi. service quality, price, location and customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, price, location and customer satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ROKMAWAN HADIANA
Date Deposited:	13 Feb 2021 05:10
Last Modified:	13 Feb 2021 05:10
URI:	http://eprints.ums.ac.id/id/eprint/89070

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