STRATEGI PEMASARAN UNTUK MENCAPAI TARGET UNIT ENTRY (Studi Kasus: PT. Global Carfix Indonesia, Cabang Banyumanik, Semarang)

Khazizi, Muhammad Ilkham and -, Much. Djunaidi ST., MT. and -, Ratnanto Fitriadi, ST., MT (2021) STRATEGI PEMASARAN UNTUK MENCAPAI TARGET UNIT ENTRY (Studi Kasus: PT. Global Carfix Indonesia, Cabang Banyumanik, Semarang). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

PT. Global Carfix Indonesia is a company engaged in workshop or auto repair shop that has 32 branches throughout Indonesia, the main business activities of PT. Global Carfix Indonesia is a repair and maintenance service of all types and brands of cars such as spooring, balancing, tune up, service and overhaull. Data collection method in this research by observation and interview method. Interviews are conducted to parties related to the entry unit of PT. Global Carfix Indonesia Banyumanik branch is the head of workshop, service advisor and partman. Then the data analysis technique used in this research is using SWOT analysis techniques. The results of this study found that Alternative marketing strategies to achieve unit entry targets are in the S-T (Strength-Threat) strategy which includes 1) Increasing marketing promotions through online and offline, for example increasing promotions or being active in social media or Carfix web, promoting applications from Carfix (i-Cars), 2) Providing the best service for customers to maintain customer loyalty, for example providing discounts to loyal customers or using applications from Carfix (i-Cars) , 3) Equipping services to be provided to customers for example adding accessories components such as glass film, audio, and so on 4) Establishing cooperation with distributors who are able to provide lighter prices for certain spare parts.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Strategi Pemasaran, Unit entry, Matriks SWOT
Subjects:	H Social Sciences > H Social Sciences (General) Q Science > Q Science (General)
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	MUHAMAD ILKHAM KHAZIZI
Date Deposited:	23 Jan 2021 03:26
Last Modified:	23 Jan 2021 03:26
URI:	http://eprints.ums.ac.id/id/eprint/88580

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