Pengaruh Brand Equity Terhadap Loyalitas Konsumen Pt. Sentul City, Tbk Kabupaten Bogor

Mujani, Alfian and -, Wiyadi,M.M.,Ph.D. and -, Dr. Muzakar Isa, SE, MSi (2020) Pengaruh Brand Equity Terhadap Loyalitas Konsumen Pt. Sentul City, Tbk Kabupaten Bogor. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to influence Brand Equity on Consumer Loyalty in PT. Sentul City, Tbk Bogor Regency. The sample in this study amounted to 520 respondents of PT Centul City Bogor consumers using a questionnaire for data collection. The sampling technique used non probability sampling method. The data analysis technique used multiple linear regression analysis. The results of this study indicate that: 1) brand awareness, brand association and perceived quality have no effect on consumer loyalty. 2) brand loyalty has an influence on consumer loyalty.

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	brand awareness, brand association, brand loyalty and perceived quality, consumer loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	ALFIAN MUJANI
Date Deposited:	15 Jan 2021 01:34
Last Modified:	15 Jan 2021 01:34
URI:	http://eprints.ums.ac.id/id/eprint/88393

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