The Effect Of Service Quality, Price, And Location On Visitors Satisfaction ( An Empirical Study at Pasir Jambu Rest Area, Ciwidey)

PERWITASARI, FITRI AYU and , Soepatini, S.E., M.Si., Ph.D (2021) The Effect Of Service Quality, Price, And Location On Visitors Satisfaction ( An Empirical Study at Pasir Jambu Rest Area, Ciwidey). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aimed to analyze the influence of Service Quality, Price, and Location on Visitors’ Satisfaction at Rest Area Pasir Jambu, Ciwidey. In this study, a total sample of 70 visitors of Pasir Jambu Rest Area were collected by distributing a questionnaire using a convenient sampling method. The analysis of the data used is descriptive analysis and multiple linear regression test. The obtained results show that service quality and price significantly affect visitors’ satisfaction, while the location's impact insignificantly affects visitors’ satisfaction. This study also provides managerial implications to increase visitors’ satisfaction by developing marketing strategies on service quality, price, and location.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: service quality, location, price, visitor satisfaction.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: FITRI AYU PERWITASARI
Date Deposited: 09 Jan 2021 05:20
Last Modified: 09 Jan 2021 05:20
URI: http://eprints.ums.ac.id/id/eprint/88297

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