Kepuasan Konsumen Di Tinjau Dari Jenis Kelamin dan Frekuensi Pada Mahasiswa Pengguna Transportasi Online Gojek Di Kota Surakarta

Latif, Abdul and , Susatyo Yuwono, S.Psi, M.Si, Psikolog (2021) Kepuasan Konsumen Di Tinjau Dari Jenis Kelamin dan Frekuensi Pada Mahasiswa Pengguna Transportasi Online Gojek Di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Land transportation services based on online applications greatly facilitate all community activities so that they become fast and efficient. This online motorcycle taxi answers people's concerns with the advantages of data-based applications. The purpose of this study was to determine the difference between consumer satisfaction in terms of gender and frequency of students who use online transportation in the city of Surakarta. The method in this study uses non-parametric comparative analysis techniques. The research subjects were students in the city of Surakarta who had done transactions or used the services of a motorcycle application totaling 292 respondents. The results of this study indicate that there are significant differences in consumer satisfaction in the sex while in terms of frequency there is no difference in customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kepuasan Konsumen, Jenis Kelamin, Frekuensi, Gojek
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	ABDUL LATIF
Date Deposited:	13 Jan 2021 04:50
Last Modified:	13 Jan 2021 04:50
URI:	http://eprints.ums.ac.id/id/eprint/88135

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