Faktor-Faktor Yang Mempengaruhi Kepuasan Nasabah Berdasarkan Konsep Green Banking BRI Di Surakarta

Andriyanto, Rizky Fierdy and , Dra. Wafiatun Mukharomah, M.M. (2020) Faktor-Faktor Yang Mempengaruhi Kepuasan Nasabah Berdasarkan Konsep Green Banking BRI Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Green baking is translated as a banking effort to prioritize the fulfillment of sustainability in lending or operational activities. Banks have full rights to reduce funding or not, depending on the environment. This study aims to analyze the impact of green investment and green competitive strategies on satisfaction about the BRI green banking concept in Surakarta. This research includes survey research conducted on 75 BRI Bank customers in the Surakarta city. Data collection using questionnaires and observations. The data analysis techinique used is multiple linear regression analysis. The results showed that green investment and green competitive strategies had and impact on the implementation of BRI’s green banking in the Surakarta city. The variable with the biggest impact is green competitive strategies.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	green banking, green invesment, green competitive strategies, kepuasan nasabah
Subjects:	X General Subject
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIZKY FIERDY ANDRIYANTO
Date Deposited:	20 Nov 2020 06:43
Last Modified:	20 Nov 2020 06:45
URI:	http://eprints.ums.ac.id/id/eprint/87710

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