Gambaran Body Image Pada Pengguna Produk Kosmetik

Lestari, Puji and -, Permata Ashfi Raihana, S.Psi, M.A., (2020) Gambaran Body Image Pada Pengguna Produk Kosmetik. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Body image is a view in assessing an appearance in oneself, this view can be positive or negative. A view that is subjective in nature, can be influenced by the views that exist in society which form its own beauty standards. The purpose of this study was to determine the process that describes the body image of students in using cosmetic products and to describe the view of body image to cosmetic product users. The subjects of this study were students of the Muhammadiyah University of Surakarta who used cosmetic products. This research uses a qualitative phenomenology method. Data collection using interviews with 5 informants. From the results of data analysis, informants when using cosmetic products feel happy because the desired results are brighter, more attractive and increase self-confidence when doing activities and meeting other people. This illustrates that cosmetics provide a positive body image view so that individuals feel more respectful of themselves when using cosmetic products. When not using cosmetic products, the informants felt dull, pale, 2 unattractive and did not feel confident when doing activities. This illustrates a negative body image that thinks negatively about one's appearance. The factor to determine a person's view of body image on him is the relationship between individuals and social media. Efforts made by a person to have a positive body image by maintaining their appearance by using cosmetic products regularly.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	description of body image, cosmetic products, students
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	PUJI LESTARI
Date Deposited:	05 Oct 2020 03:54
Last Modified:	05 Oct 2020 03:54
URI:	http://eprints.ums.ac.id/id/eprint/86228

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