Pengaruh Brand Image dan Social Value Terhadap Minat Beli (Studi Kasus Konsumen Pengguna Sepatu Adidas)

SARYANTO, AJI SATRIYO and -, Dr. Edy Purwo Saputro, S.E., M.Si (2020) Pengaruh Brand Image dan Social Value Terhadap Minat Beli (Studi Kasus Konsumen Pengguna Sepatu Adidas). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyse the effect of brand image and social value on consumer buying interest (Case study of consumers using Adidas shoes) The population and sample of this study were students of the University of Muhammadiyah Surakarta who used Adidas shoes and the number of respondents as samples in this study were 100 respondents. The type of data used in this study is primary data. Data collection method using a questionnaire. Data analysis uses multiple linear regression. The results of the analysis in this study show that brand image has a positive and significant effect on buying interest and social value has a significant effect on purchase interest.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: brand image, social value, purchase interest.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: AJI SATRIYO SARYANTO
Date Deposited: 21 Aug 2020 02:21
Last Modified: 21 Aug 2020 02:21
URI: http://eprints.ums.ac.id/id/eprint/85257

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