Analisis Keputusan Pembelian Konsumen Model Assael Pada Produk Kosmetik Madame. Gie Di Soloraya

Ayulestari, Putri and , Drs. Moechammad Nasir, M.M. (2020) Analisis Keputusan Pembelian Konsumen Model Assael Pada Produk Kosmetik Madame. Gie Di Soloraya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The objective to be achieved by holding this research is to directly analyze the Individual Factors, Environmental Factors and Factors of Stimulus of Promotion of Purchasing Decisions. The results of this study are expected to be used as a guideline for determining the steps to be taken by the cosmetics company Madame Gie in Soloraya by considering Individual Factors, Environmental Invoice and Marketing Stimulus Factors on Purchasing Decisions. This type of research uses quantitative research types and consists of primary data. The population in this study were all people who used Madame Gie cosmetics in Soloraya, while the sampling technique used purposive sampling method, namely 100 respondents using Madame Gie cosmetics, located in the Soloraya region. Based on the research results it can be concluded that 1) Individual factors directly influence the significance of consumer purchasing decisions. 2) Environmental factors directly do not significantly influence consumer purchasing decisions. 3) Marketing Stimulus Factors directly influence significantly on Consumer Purchasing Decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: Individual Factors, Environmental Factors, Marketing Stimulus Factors and Purchasing Decisions.
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PUTRI AYULESTARI
Date Deposited:	21 Aug 2020 11:32
Last Modified:	21 Aug 2020 11:32
URI:	http://eprints.ums.ac.id/id/eprint/84706

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