Pengaruh Komunikasi Electronic Word Of Mouth Terhadap Minat Pembelian Handphone (Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta)

Tantiyoko, Adnan Sabastian Rhandy and -, Dr. Anton Agus Setyawan, S.E., M.Si (2020) Pengaruh Komunikasi Electronic Word Of Mouth Terhadap Minat Pembelian Handphone (Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of electronic word of mouth on the interest in purchasing mobile phones. The variables in this study consisted of electronic word of mouth and interest in purchasing. The population in this study were students of the University of Muhammadiyah Surakarta. The sampling technique used was purposive sampling and data collection methods through questionnaires online to 150 respondents who fit the population criteria. Based on the results of this study indicate that Dimension Electronic Word Of Mouth Concern for Other no significant influence on the interest in the purchase of mobile phones, Dimensional Electronic Word Of Mouth Expessing Positive Feeling significant influence on the interest in the purchase of mobile phones, Dimensional Electronic Word Of Mouth Economic Incentives has no significant effect on mobile phone purchase interest, Dimensions Electronic Word of Mouth Helping The Company has no significant influence on mobile phone buying interest, Dimension Electronic Word of Mouth Platform Assistance has a significant influence on mobile buying interest, Dimension Electronic Word of Mouth Advice seeking does not have a significant effect on interest mobile phone purchase.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Electronic Word Of Mouth, Minat Pembelian
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADNAN SABASTIAN RHANDY TANTIYOKO
Date Deposited:	08 Aug 2020 06:44
Last Modified:	08 Aug 2020 06:44
URI:	http://eprints.ums.ac.id/id/eprint/84153

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