Pengaruh Brand Image, Price, dan Trust Terhadap Repurchase Intention (Studi pada Pengguna Kartu Seluler Telkomsel Di Surakarta)

Ma’ruf Saputra, Dicky and , Soepatini, M.Si. Ph.D (2020) Pengaruh Brand Image, Price, dan Trust Terhadap Repurchase Intention (Studi pada Pengguna Kartu Seluler Telkomsel Di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of brand image, price, and trust on repurchase intention (a study of telkomsel cellular card users in Surakarta. This type of research is quantitative research that uses research data collection techniques through questionnaires with a likert scale. This study uses 100 respondents with The sampling technique used was purposive sampling method.The data analysis method used was multiple linear regression analysis with the t test and f test. The results showed that (1) brand image had a significant positive effect on repurchase intention because it obtained values from tcount 3.377> t table 1.985 (2) price significant positive effect on repurchase intention because the value of tcount 3.204> t table 1.985 (3) trust has a significant positive effect on repurchase intention because the value of tcount 2.338> ttable 1.985.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Bramd Image, Price, Trust, Repurchase Intention.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DICKY MA'RUF SAPUTRA
Date Deposited:	03 Aug 2020 09:46
Last Modified:	03 Aug 2020 09:46
URI:	http://eprints.ums.ac.id/id/eprint/84003

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