Rahmawati, Septina Ika and -, Basworo Dibyo, S.E., M.Si. (2020) Pengaruh Kualitas Produk, Online Consumer Review, dan Kepercayaan terhadap Keputusan Pembelian Online di Instagram (Study Empiris Pada Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The purpose of this study was to determine 1) the effect of product quality on online purchasing decisions on Instagram, 2) The influence of Online Consumer Review on Online purchasing decisions on Instagram and 3) the influence of trust on online purchasing decisions on Instagram. This research was conducted among students of the Muhammadiyah University of Surakarta. The hypothesis of this research are 1) there is an influence of product quality on online purchasing decisions on Instagram, 2) there is an influence of Online Consumer Review on online purchasing decisions on Instagram and 3) there is an influence of trust on online purchasing decisions on Instagram. This type of research is quantitative research. The population used in this study were all students of the University of Muhammadiyah Surakarta. The sample in this study were 109 respondents taken from students who had made online purchases. The sampling technique uses purposive sampling. Data collection method with a questionnaire. Data analysis uses multiple linear regression analysis.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | quality product, online consumer review, trust, online purchase decision on instagram. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | SEPTINA IKA RAHMAWATI |
| Date Deposited: | 03 Aug 2020 04:08 |
| Last Modified: | 03 Aug 2020 04:08 |
| URI: | http://eprints.ums.ac.id/id/eprint/83951 |
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