Pengaruh Informasi Sosial Media, Kepercayaan, Kepuasan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Short Pants di Dawnstore

Rizal Bachtiar, Muhammad and , Ihwan Susila, SE, M.Si, P.hD (2020) Pengaruh Informasi Sosial Media, Kepercayaan, Kepuasan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Short Pants di Dawnstore. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of social media information, trust, satisfaction and service quality on customer loyalty. This research is a quantitative research. The population in this study were consumers of short pants products in Dawnstore. The number of samples in this study were 133 respondents, the method of data collection using non probability sampling with the type of purposive sampling where researchers determine the sampling by providing specific criteria. The data collection method uses a questionnaire. Data analysis techniques in this study were the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, determination test (R2), model accuracy test (F test), multiple linear regression test and hypothesis test (t test). The results showed that social media information, satisfaction and service quality had a significant effect while trust did not significantly influence customer loyalty in short pants at Dawnstore.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Social Media Information, Trust, Satisfaction, Service Quality,Customer Loyalty
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD RIZAL BACHTIAR
Date Deposited:	02 Aug 2020 03:17
Last Modified:	02 Aug 2020 03:17
URI:	http://eprints.ums.ac.id/id/eprint/83886

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