Analisis Pengaruh Promosi, Influencer, dan Media Sosial Instagram terhadap Keputusan Pembelian Produk Sepatu (Study Kasus pada Sepatu Brand Lokal)

Yogastrian, Ilham and -, Ir. Imawati, S.E., M. Si. (2020) Analisis Pengaruh Promosi, Influencer, dan Media Sosial Instagram terhadap Keputusan Pembelian Produk Sepatu (Study Kasus pada Sepatu Brand Lokal). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study discusses the promotion of the decision to purchase local brand shoes. To find out the influence of influencers on purchasing decisions for local brand shoes. To find out the influence of Social Media Instagram on purchasing decisions for local brand shoes. The population in this study are orang-utans who have bought or have orang-utans who will purchase local brand shoes. The sample is a collection of some members of the object collected. The number of samples used was 100 people. The sampling technique used in this study was purposive sampling. Based on the results of this study indicate a significant positive promotion variable on purchasing decisions. Influencer variable has a significant positive effect on purchasing decisions. Social Media Instagram Variables produce a significant positive effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: promotion, influencers, social media instagram, and purchasing decisions.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ILHAM YOGASTRIAN
Date Deposited:	25 Jul 2020 07:45
Last Modified:	25 Jul 2020 07:45
URI:	http://eprints.ums.ac.id/id/eprint/83761

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