Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Bengkel Syakira

Rahman, Ganang Fare and , Dr. Anton Agus Setyawan, SE., M.Si. (2019) Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada Bengkel Syakira. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (355kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (264kB)
	PDF (Bab I) BAB I.pdf Download (79kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (163kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (215kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (251kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (99kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (115kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (79kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (59kB) | Request a copy

Abstract

This study about the effect of Service Quality on Customer Satisfaction at Syakira Workshop. Study conducted at Syakira Workshop. Samples taken in the study were 150 respondents. The analysis technique used is convenience sampling. Data collection using a questionnaire using a Likert scale 1-5 as an answer from the respondent. The analytical method used is multiple linear regression analysis, validity and reliability tests. Based on the results of the analysis found, it can be explained that the quality of service which includes tangibles, reliability, responsiveness, assurance, empathy has a positive and significant impact on customer satisfaction. And service quality models that include tangibles, reliability, responsiveness, assurance, Emphaty is able to explain customer satisfaction by 25%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	dimensi kualitas pelayanan, kepuasan pelanggan
Subjects:	X General Subject
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GANANG FARE RAHMAN
Date Deposited:	03 Dec 2019 07:39
Last Modified:	03 Dec 2019 07:39
URI:	http://eprints.ums.ac.id/id/eprint/79577

Actions (login required)

View Item