Analisis Pengaruh Promosi Terhadap Keputusan Pembelian pada Baby Shop di Surakarta

Pamungkas, Lutfi Adam Yoga and -, Jati Waskito, SE., M.Si (2019) Analisis Pengaruh Promosi Terhadap Keputusan Pembelian pada Baby Shop di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to examine the effect of Sales Promotion, Personal selling and advertising on purchasing decisions on ESBE Baby Shop consumers. This research method uses a quantitative approach that uses numerical data. The population of this study was 110 consumers. The sample used in this study were 100 consumers with a purposive sampling method. Data analysis techniques using are (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis Test (multiple linear regression analysis, t test, F test and R2) . The results showed that the t test showed that (1) Sales Promotion had a significant effect on consumer purchasing decisions of Baby Shop ESBE. (2) Personal selling has a significant effect on purchasing decisions on ESBE Baby Shop consumers. (3) Advertising has a significant effect on purchasing decisions on ESBE Baby Shop consumers.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Promosi Penjualan, Personal selling, Periklanan dan Keputusan pembelian
Subjects:	X General Subject
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with username b100136005
Date Deposited:	22 Nov 2019 06:36
Last Modified:	22 Nov 2019 06:36
URI:	http://eprints.ums.ac.id/id/eprint/79428

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