Analisis Pengaruh Brand Awarenes , Norma Subyektif, Keyakinan Label Halal Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mie Samyang Asal Korea

Setyawan, Arum and , Ir. Irmawati, SE. MSi. (2019) Analisis Pengaruh Brand Awarenes , Norma Subyektif, Keyakinan Label Halal Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mie Samyang Asal Korea. Skripsi thesis, Universitas Muhammadiyah surakarta.

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Abstract

This study aims to analyze Brand Awareness, Subjective Norms, Halal Label Beliefs, Product Quality for Purchasing Decisions of Korean Samyang Noodles (Case Study on UMS Students). The sample in this study amounted to 100 respondents UMS Student Students using a questionnaire for data collection. The sampling technique is a non probability sampling method. Data analysis techniques using multiple linear regression analysis. The results of this study indicate that: Brand Awareness, Subjective Norms, Halal Label Beliefs, Product Quality for Purchasing Decisions for Samyang Noodles from Korea. The results of this study indicate that the Brand Awaraness variable has a significant effect on Purchasing Decisions, accepted. Subjective Norm Variables have a significant effect on Purchasing Decisions, accepted. Halal Label Confidence Variables have a significant effect on Purchase Decisions, accepted. Product Quality Variables have a significant effect on Purchasing Decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Awareness, Subjective Norms, Halal Label Confidence, Product Quality Against Purchasing Decisions.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARUM SETYAWAN
Date Deposited:	28 Aug 2019 03:15
Last Modified:	28 Aug 2019 03:15
URI:	http://eprints.ums.ac.id/id/eprint/77478

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