Motif Utilitarian Dan Hedonik Dalam Perilaku Flashsale (Studi Pada Online Shopping Shopee)

Ramadhan, Fajar and , Kussudyarsana, S.E., M.Si., Ph.D (2019) Motif Utilitarian Dan Hedonik Dalam Perilaku Flashsale (Studi Pada Online Shopping Shopee). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASPUB FAJAR.pdf Download (743kB)
	PDF (Halaman Depan) halaman depan.pdf Download (961kB)
	PDF (Bab I) BAB I.pdf Download (253kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (319kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (259kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (237kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (130kB) | Request a copy
	PDF (Daftar Pustaka) daftar pustaka.pdf Download (161kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (361kB) | Request a copy
	PDF (Pernyataan Publikasi) PERNYATAAN.pdf Restricted to Repository staff only Download (241kB) | Request a copy

Abstract

This study aims to determine the flashsale offerings made by online shopping shopee leads to impulsive purchases and to find out the motives of consumers in making impulsive purchases, utilitarian motives or hedonic motives or both samples in this study amounted to 120 respondents shopee application users in solo using questionnaires for collection Data analysis techniques using multiple linear regression analysis The results of this study indicate that utilitarian motives and hedonic motives have an influence on impulsive purchases.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	utilitarian motives, hedonic motives, impulsive purchases
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FAJAR RAMADHAN
Date Deposited:	27 Aug 2019 04:24
Last Modified:	27 Aug 2019 04:24
URI:	http://eprints.ums.ac.id/id/eprint/77372

Actions (login required)

View Item