The Effect Of Country of Origin, Brand distinctiveness, BrandLoyalty, Brand Awareness Toward Brand Equity on Smartphone in Surakarta

Suryolaksono, Bobby and -, Ikhwan Susila, SE, MSi, Ph.D (2019) The Effect Of Country of Origin, Brand distinctiveness, BrandLoyalty, Brand Awareness Toward Brand Equity on Smartphone in Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Nowadays globalization era is happening between us human, globalization era is era that there is bond between geographic between country and nation to communicate and interact for individual or organization. Recently has known that in technology, communication, and transportation sector was improving and increasing in rapid condition. That problem become real if we associate with the existence of smartphone, with the existence of smartphone we human can do anything easier because of the technology sector in smartphone that become more sophisticated give us a way much more easy to communicate with people around the world, with electronic communication devices that we knowns as smartphone nowadays. Virtual communication with two ways communication that make person easy to communicate with the another person in blink of eyes using the application just like WhatsApps, Line, Facebook and another application that using internet based application.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Country of Origin, Brand distinctiveness, BrandLoyalty, Brand Awareness, Brand Equity
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BOBBY SURYO LAKSONO
Date Deposited:	27 Aug 2019 08:31
Last Modified:	27 Aug 2019 08:31
URI:	http://eprints.ums.ac.id/id/eprint/77291

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