Analisis Pengaruh Kepercayaan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Pada PT. Bank BRI (Studi Pada Bank BRI Cabang Klambu)

Kusumo, Galih Hadi Danu and -, Dra. Chuzaimah, M.M (2019) Analisis Pengaruh Kepercayaan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Pada PT. Bank BRI (Studi Pada Bank BRI Cabang Klambu). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze customer trust and satisfaction with customer loyalty at PT Bank BRI (Study at the BRI bank Klambu branch). The purpose of this study was to determine the effect of customer trust and satisfaction on customer loyalty to PT Bank BRI (Study at BRI bank Klambu branch). This research used 100 respondents as customer samples from BRI branch of Klambu branch. The data used in this study are primary data in the form of questionnaires. The analytical method used in this study is multiple linear regression analysis using variables of customer trust and satisfaction towards customer loyalty. The results of this study indicate that trust has a significant effect on customer loyalty, satisfaction influences customer loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	trust, satisfaction, customer loyalty
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GALIH HADI DANU KUSUMO
Date Deposited:	26 Aug 2019 07:51
Last Modified:	26 Aug 2019 07:51
URI:	http://eprints.ums.ac.id/id/eprint/77042

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