Caksana Tomarda, Zakky and , Drs. Joko Sutarso, M.Si (2019) Strategi Promosi Pemasaran Produk Pada Perusahaan Jamu Bisma Sehat ( Studi Deskriptif Kualitatif Di Pj. Bisma Sehat). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The purpose of this study was to find out how the marketing promotion strategy carried out by PJ. Bisma Sehat in expanding its product marketing. Acting Bisma Sehat is one of the many herbal medicine industries in Sukoharjo regency that has been producing legal herbs. It has marketing licenses from BPOM and follows the requirements made by the Koperasi Jamu Indonesia (KOJAI). It starts its business from home industry and continues to grow until it finally becomes one of the best companies in Sukoharjo Regency. Now, it will become a PT (Limited Liability Company) when similar companies are more available and developing. This type of research uses a qualitative descriptive study method, where the researcher emphasizes the depth of the data derived from the facts obtained in the field. The data collection method used in this study is by conducting observations and in-depth interviews with informants. The data collection technique used is purposive sampling, where this technique includes people who have been selected based on certain criteria that have been made by researchers. The criteria are those who are competent in marketing their products, namely H. Mulyadi as the owner and Rizky Yanuar as the marketing team from PJ. Bisma Sehat. The results of this study, it is known that PJ. Bisma Sehat uses the 4P Concept (product, price, place, promotion) combined with the Promotion Mix (Advertising, Sales Promotion, Public Relations, Personal Sales and Direct Marketing) accordingly, proven that PJ. Bisma Sehat is able to compete with the health drink industry that has already stood and developed.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Keywords: marketing promotion strategy, 4P concept. promotion mix |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ZAKKY CAKSANA TOMARDA |
| Date Deposited: | 20 Aug 2019 08:05 |
| Last Modified: | 20 Aug 2019 08:05 |
| URI: | http://eprints.ums.ac.id/id/eprint/76566 |
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