Strategi Pengembangan Produk Karak Ikan Tuna Dengan Pendekatan Business Model Canvas (BMC) (Studi Kasus: Poklahsar Al-fitroh)

Prasetyo, Danu and , Ida Nursanti, ST., M.Eng.Sc. (2019) Strategi Pengembangan Produk Karak Ikan Tuna Dengan Pendekatan Business Model Canvas (BMC) (Studi Kasus: Poklahsar Al-fitroh). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Almost all cities always have businesses that are engaged in food. One of them is Sragen. Al-Fitroh Poklahsar precisely in the village of Babadan, Bentak, Sidoarjo, Sragen, produces products made from rice and tuna mixed with dough ingredients made from tuna fish. The development of this business is also felt to be less than optimal. The purpose of this study is to develop micro, small and medium enterprises in creating business strategies. The method used is Business Model Canvas (BMC) and SWOT analysis. The results of this study indicate the business position on the cartesius diagram in quadrant I with IFAS (0.51) and EFAS (1.33), so the focus of the strategy used is the SO strategy. Keywords:Karak, Tuna, BMC, SWOT, Home Industry

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	BMC, SWOT, Home Industry
Subjects:	T Technology > TA Engineering (General). Civil engineering (General)
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	DANU PRASETYO
Date Deposited:	22 Aug 2019 07:15
Last Modified:	22 Aug 2019 07:18
URI:	http://eprints.ums.ac.id/id/eprint/76501

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