Analisis pengaruh kualitas produk, citra merek, dan persepsi harga terhadap minat beli Produk smartphone xiaomi

Rijal, Muhammad Khoirur and , Drs. Ma'ruf, M.M. (2019) Analisis pengaruh kualitas produk, citra merek, dan persepsi harga terhadap minat beli Produk smartphone xiaomi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze "The Effect of Product Quality, Brand Image, and Perception of Tehadap Price on Purchase Decisions" The sampling technique used in this study is a non probability sampling with a type of purposive namely sampling which is a sampling technique based on certain criteria on respondents who have smartphones Xiaomi. Based on the method and sampling technique obtained as many as 101 respondents who fit the criteria. The data collection method used is a questionnaire. Data analysis techniques in this study are validity test, reliability test, multiple linear regression test, accuracy test of estimator parameters (t test), accuracy test model (F test) and coefficient of determination (R2). The results showed that product quality, brand image, and price perception had a positive effect on the purchase decision of Xiaomi Smartphone.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, brand image, price perception, purchase decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD KHOIRUR RIJAL
Date Deposited:	19 Aug 2019 08:38
Last Modified:	19 Aug 2019 08:38
URI:	http://eprints.ums.ac.id/id/eprint/76402

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