Analisis Pengaruh Persepsi Kualitas dan Kepercayaan terhadap Niat Beli yang Dimediasi Persepsi Nilai (Studi Empiris pada Calon Konsumen The Body Shop)

Shofiani, Efita and , Soepatini, S.E., M.Si., Ph.D. (2019) Analisis Pengaruh Persepsi Kualitas dan Kepercayaan terhadap Niat Beli yang Dimediasi Persepsi Nilai (Studi Empiris pada Calon Konsumen The Body Shop). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aim to be achieved by holding this research is to analyze the indirect effect of perceived quality and trust in purchase intentions mediated by perceived value and analyze the influence of perceived quality, trust and value perceptions on buying intention directly. The results of this study are expected to be a guideline for determining the steps that will be taken by The Body Shop in the future by considering perceptions of quality, trust and perceived value of purchase intention. The population in this study were all consumers in Surakarta while the sampling technique used the Purposive Sampling method which was 100 respondents with the criteria of knowing but not yet buying The Body Shop products. The results showed that the first model of perceived quality and trust variables had a significant influence on perceived value and the second model of perceived quality, trust and perceived value variables had a significant influence on purchase intention.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Perception of Quality, Trust, Perception of Value, Purchase Intention
Subjects:	R Medicine > RM Therapeutics. Pharmacology
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	EFITA SHOFIANI
Date Deposited:	09 Aug 2019 07:01
Last Modified:	09 Aug 2019 07:02
URI:	http://eprints.ums.ac.id/id/eprint/75888

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