Pengaruh Consumption Value Terhadap Brand Image Produk Sepatu Nike (Studi Kasus Pada Konsumen Pengguna Sepatu Nike)

Novatama, Bayu Gilang and , Dr. Anton Agus Setiawan, SE, M.Si, (2019) Pengaruh Consumption Value Terhadap Brand Image Produk Sepatu Nike (Studi Kasus Pada Konsumen Pengguna Sepatu Nike). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

ABSTRACT This study focuses on analyzing the extent to which consumption value influences the brand image of Nike shoes products. The population in this study was all consumers of Nike shoes users, the number of samples used in this study was 150 respondents. Based on the results of the study, it was proven that function variables had a significant influence on the brand image. Emotional variables have a significant effect on brand image. Epistemic variables have a significant influence on brand image. Social variables have significant influence on brand image. Conditional variable do not have a significant influence on brand image while F test results are known from function, emotional, epistemic, social, conditional variables that have a effect together on the brand imagevariable. Thus the results can be said to be goodness of fit. Keywords : Consumption Value and Brand Image.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Consumption Value and Brand Image.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BAYU GILANG NOVATAMA
Date Deposited:	07 Aug 2019 06:36
Last Modified:	07 Aug 2019 06:36
URI:	http://eprints.ums.ac.id/id/eprint/75777

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