Pengaruh Kualitas Informasi, Kemudahan dan Kepercayaan Terhadap Keputusan Pembelian Secara Online (Studi Pada Mahasiswa FEB UMS Pengguna Situs Shopee.co.id)

Hastuti, Ria Dwi and , Zulfa Irawati, SE., M.Si. (2019) Pengaruh Kualitas Informasi, Kemudahan dan Kepercayaan Terhadap Keputusan Pembelian Secara Online (Studi Pada Mahasiswa FEB UMS Pengguna Situs Shopee.co.id). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of Information Quality, Ease and Trust in Purchasing Decisions online (Study on FEB UMS Students of Shopee.co.id Site Users). The sampling technique used in this study was a purposive sampling technique with the criteria of active FEB UMS students. The student made a purchase transaction in the last four months on the Shopee website and the student made a purchase on the Shopee site. The method of data analysis in this study with multiple linear regression analysis previously tested the classical assumptions. Hypothesis testing uses t statistical test, F statistic test and coefficient of determination. The results showed that partially showed that Information Quality, Ease and Trust variables had a significant positive effect on Purchasing Decisions. While simultaneously the independent variables influence the Purchasing Decisions. The adjusted R square value is 0.599, which means that the ability of the three independent variables can explain the Purchasing Decision of 59,9%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Information Quality, Ease, Trust, Purchasing Decisions
Subjects:	X General Subject
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIA DWI HASTUTI
Date Deposited:	01 Aug 2019 02:08
Last Modified:	01 Aug 2019 02:08
URI:	http://eprints.ums.ac.id/id/eprint/75090

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