DEVI, NUR YULIANA and , Kussudyarsana, S.E., M.Si., Ph.D. (2019) Pengaruh Pengetahuan Lingkungan Dan Sikap Konsumen Terhadap Niat Beli Produk Ramah Lingkungan(Studi Pada Konsumen Air Mineral ADES Di Kota Klaten). Skripsi thesis, Universitas Muhammadiyah surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF
NASKAH PUBLIKASI NUR YULIANA DEWI.pdf Download (925kB) |
|
PDF (Halaman Depan)
HALAMAN DEPANI REV.pdf Download (719kB) |
|
PDF (Bab I)
BAB I.pdf Download (183kB) |
|
PDF (Bab II)
BAB II.pdf Restricted to Repository staff only Download (473kB) |
|
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (391kB) |
|
PDF (Bab IV)
BAB IV REV.pdf Restricted to Repository staff only Download (468kB) |
|
PDF (Bab V)
BAB V R.pdf Restricted to Repository staff only Download (92kB) |
|
PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (173kB) |
|
PDF (Lampiran)
LAMPIRAN REV.pdf Restricted to Repository staff only Download (760kB) |
|
PDF (Surat Pernyataan Ilmiah)
SURAT PERNYATAAN ILMIAH.pdf Restricted to Repository staff only Download (172kB) |
Abstract
The aim to be achieved by doing this research is to determine the effect of environmental knowledge variables and consumer attitudes in influencing the purchase intention of environmentally friendly products, as well as to determine whether consumer attitudes variables can mediate the influence of environmental knowledge on the purchase intention of environmentally friendly products. The results of this study are expected to be used as a consideration for the company in evaluating the level of service to customers, regarding whether the company can meet customer demand by preserving the surrounding environment. This research is a quantitative causal research that allows to know the relationship that is influential between two or more variables by using two hypothesis tests, simple regression analysis and multiple linear regression analysis. The population in this study is Ades mineral water consumers who live in the City of Klaten, while the study sample was 125 respondents with a non probability sampling purposive sampling method as a sampling method. Based on the results of the study that environmental knowledge has a significant effect on consumer attitudes with a value of 5.748> t table 1.984. While environmental knowledge has no significant effect on purchase intention with a value of 1.026 <t table 1.985. In this study also shows that consumer scept has a positive effect on purchase intention with a value of 10.651> t table 1.985. Consumer attitudes are also variables that mediate the influence of environmental knowledge on purchase intentions, the results of this study indicate that consumer attitudes mediate between independent and dependent variables with a calculated t value of 5,045> t table 1,985. In this study the mediating variable is a Full Mediation model because a to Z has a significant effect, b to Y has a significant effect, and X to Y has no significant influence.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | environmental knowledge, consumer attitudes, purchase intentions, environmentally friendly products. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | NUR YULIANA DEVI |
| Date Deposited: | 02 Aug 2019 08:43 |
| Last Modified: | 02 Aug 2019 08:43 |
| URI: | http://eprints.ums.ac.id/id/eprint/75089 |
Actions (login required)
 |
View Item |
